Laidback Gourmet: Jumping Jack Doritos

It’s time again for another Laidback Gourmet. Japanuary might has ended but the fun doesn’t stop there. There’s a old saying that states: “Everything old is new again”. Does that mean that old saying will eventually be new? Either way, its right, and if there’s a brand that explifies that statment it’s Doritos. It seems like they’re always bringing back exinct flavors of Doritos, such as their classic Taco flavored Doritos. Well, they’ve done it again, so I’m here to take a look at a blast from the past, the early 90s to be exact, Jumping Jack Doritos.

Old School, Baby

Picture it, the year was 1990, a year where you might have seen MC Hammer not touch himself on top of a flagpole. The Lays corporation wanted to create a new flavor of Doritos. One they could get the kids of America to eat, because lord knows they had such a hard time trying to get teenagers to eat unhealthy salty snack foods. To this end they came up with an edgy new flavor of Doritos, “Jumping Jack Doritos”. So who do you get to push this hip edgy new snack food? Why, the voice of the youth generation itself, Jay Leno. Wait? What?




Seriously, does anyone else get an old school Applejacks feel from that ad? “We eat what we like!” followed by a still photo shot? Also, is it me or did Jay Leno call the teenagers of America stupid at the end there? “Hey, we’re not talking brain cells, we’re talking taste buds” aka: “Yea, kids may be dumbasses but even they know when things don’t taste like crap!” Eh, maybe I’m reading too much into it, but hey, that’s what I get paid the big bucks to do!

The funny thing is I actually REMEMBER this ad back in the day. There’s three things in particular that I remember most clearly. One is that I was convinced there really was a type of cheese called “Jumping Jack”. Two is that my older sister Kathi tried to explain my 10 year old brain that there really wasn’t a cheese called jumping jack, but instead it was Monterey Jack. And finally three, that I knew she couldn’t be right because Monterey Jack wasn’t a type of cheese, he was the mouse on Rescue Rangers.

Haters Gonna Hate

You know, looking back at it, maybe Jay Leno had a point about the brain cells thing. Alright, I’m sure you are all tired of me reminiscing, let’s open these up and take check out these retro chips.

It’s like the cave of wonders

I haven’t had Jumping Jack Doritos in over 20 years so I can’t comment if these they always looked this naked. I guess the spice mixture they use is a white-yellow-ish color because they almost look like plain yellow tortilla chips. However, the aroma that is coming from the bag is enough to tell you that these are gonna have a lot of flavor. Let’s take one out.

Insert Legend of Zelda item sound here

See what I mean? That’s one naked looking chip. Don’t get me wrong, there’s nothing wrong with a tortilla chip LOOKING like a tortilla chip, I’d rather that then them dying the whole thing Green and Purple. Though how cool would “Joker” chips be? “Joker Chips: A smile in every bag.” Seriously, why am I not in marketing? Back to the topic at hand, let’s try these and see if they’re as good as I remember?

Om Nom Nom

That’s a pretty tasty chip! Do they taste like how I remember? Well, again, it was 20 years ago so my memory is fuzzy, but yes, they do seem to taste pretty much how I remember! These are actually really good chips. A good cheese flavor with just a hint of spice but not enough to slow you down like some of the overly hot variety of chips out there. Just enough to give it a kick… or a jump if you will. I’d say that these are a solid flavored chip with a nice retro feel:

Double Top Hats

Well, that concludes this “I love the 90s” version of the Laidback Gourmet. Thank you, as always, for reading. Any feedback, praise, suggestions, valentine wishes, can be sent to Until next time, I’m Ed DiFolco, your Laidback Gourmet, and if you need me, I’ll be eating these while listening to “Jumping Jack Flash”.

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